Audience Segments
The Valuegraphics study identified 6 distinct segments within Optimability's audience. Each has its own values, motivations, and decision-making patterns. Understanding them helps you tailor your message for maximum impact.
Entrepreneurial Workers
Driven by achievement, independence, and the relentless pursuit of growth.
About This Segment
These are the quintessential high-performing founders. Work is a core part of who they are, and they see health optimization as a direct investment in their business performance. They want personalized, proven solutions and are deeply motivated by recognition and results.
What They've Told Us
"I'm always looking for ways to improve myself and my business."
"Success means more than money — it means having the health and energy to enjoy it."
"I want to be the best version of myself in every area of my life."
Return on Values
+14%
Trust
+13%
Engagement
+9%
Price
Top Values
Darker bar = this segment. Lighter = overall audience average.
Top Media Channels