Media Channels
These are the media channels your audience actually responds to — ranked by the percentage who say each channel influences their decisions. Use this to allocate your marketing budget and effort where it will have the most impact.
Overall Audience — Top 10 Channels
The single most important finding: the top 3 channels are all forms of word of mouth. This audience is not primarily reached through advertising — they are reached through people they trust.
Leveraging referrals from customers or clients to friends or colleagues.
Leveraging referrals from professionals to their customers or clients.
Leveraging other referrals, most commonly on social media such as community groups.
Supporting events, teams, or organizations.
Targeted advertising that feels personalized.
Blogs, articles, whitepapers, e-books.
Collaborating with social media and industry influencers.
Trade shows, expos, networking events, seminars.
Newsletters, promotional offers, and personalized communication.
Targeted advertising that feels personalized.
Strategic Recommendations
How to Use This Data
Build a referral program
91% respond to personal recommendations. Create a structured, rewarded referral program that makes it easy for happy clients to bring in others.
Activate professional networks
84% respond to professional recommendations. Partner with business coaches, executive coaches, and other professionals who work with founders.
Invest in content marketing
72% respond to blogs, articles, and educational content. Publish thought leadership that speaks to founder performance and health optimization.
Use Facebook strategically
74% respond to Facebook advertising. Targeted ads that feel personalized — especially in community groups — are highly effective.
Sponsor founder events
76% respond to sponsorships. Sponsor events, podcasts, and communities where your target founders gather.
Leverage Instagram
63% respond to Instagram. Visual content showing real client transformations and behind-the-scenes of the Optimability process works well here.