Dealmakers & Dealbreakers
Dealmakers are the things that make your audience say yes. Dealbreakers are the things that make them walk away — no matter how good everything else is. Use this data to remove friction and build confidence at every touchpoint.
Overall Audience
These dealmakers and dealbreakers apply to the full audience of Optimability clients and potential clients.
Dealmakers
What makes them say yesAll providers are experienced and knowledgeable. They don't want services from people still learning.
A proven track record of results. They want to see themselves in the results of others.
A personal recommendation they can trust.
Dealbreakers
What makes them walk awayIf the service provider cannot show a track record of success, they won't engage.
A lack of recommendations either from people they know or respect.
They have been frustrated in the past by offerings with hidden costs.
What to Do With This
Three Actions for Optimability
Lead with proof
Every page, every pitch, every email should include specific results from real clients. Numbers, names, and outcomes.
Build a referral engine
Personal recommendations are the #1 dealmaker. Create a structured referral program that makes it easy for happy clients to refer others.
Be radically transparent
Hidden costs are a top dealbreaker. Publish your pricing, your process, and your guarantees clearly and upfront.