What Matters Most to Your Clients
This intelligence platform translates Valuegraphics research on Optimability's clients and potential clients into clear, actionable insights — so your team can message better, sell smarter, and grow faster.Valuegraphics research on Optimability's audience — translated into clear insights so your team can message better, sell smarter, and grow faster.
Study Overview
Audience
Optimability Clients & Prospects
Segments
6 Distinct Groups
Top Power Value
Personal Growth — 85%
ROV Uplift
Up to +15% Trust
Research conducted by the Valuegraphics Research Company • valuegraphics.com
This is a Valuegraphics intelligence site built with data from a statistically accurate study of Optimability's audience. We build these for any organization.
[email protected]What Drives Decisions
The 3 Power Values
Personal Growth
They are determined to improve in every area of life and retain autonomy over their future.
Belonging
They can describe clearly where they belong — in specific groups and in a general sense.
Family
Whether biological or chosen, family is a core motivator for everything they do.
Who They Are
6 Audience Segments
Entrepreneurial Workers
Personal Growth Junkies
Life-Driven Workers
Non-Materialistic Unique Adventurers
Influenced Loyalists
Creative Connectors
Put the Data to Work
Two AI-Powered Tools
Both tools are trained on the full Valuegraphics study data, Optimability's company context, and research on what motivates high-income founders.
Ask the Data
Ask any question about your audience and get a structured, strategic answer using the full Valuegraphics Advisor format.
Ask a QuestionMessage Rewriter
Paste any Optimability marketing message and get a values-aligned rewrite with a plain-English explanation of why it works.
Rewrite a MessageExplore the Research
Six Intelligence Pages
Every page is built from the Valuegraphics segmentation study of Optimability's audience — no generic data, no guesswork.
Power Values
The 3 values that drive 85%+ of your audience
Dealmakers & Dealbreakers
What closes sales and what kills them
Audience Segments
6 distinct groups with unique motivations
Media Channels
Where and how to reach each segment
Return on Values
The trust, engagement, and price uplift data
Love / Hate / Wish
What your audience feels about health services