The 3 Power Values
Power Values are the values held by the largest percentage of your audience. They are the most reliable levers for motivating, engaging, and influencing your clients and potential clients.
What is a Power Value?
A Power Value is a value shared by the overwhelming majority of your audience. When you align your messaging with these values, you speak directly to what matters most to your clients — not what you assume matters, but what the data proves matters. These three values are the foundation of every effective Optimability message.
Power Value #1
Personal Growth
of your audience
Definition
"They are determined to improve in the areas of life most important to them, so that they retain autonomy over their lives."
What This Means for Optimability
This is the single most powerful value driving your audience. They want to grow, improve, and be better than they were yesterday — in every aspect of life. Optimability's services are a direct expression of this value. Every message you send should connect to the idea of becoming a better version of yourself. Not just healthier — sharper, stronger, more capable, more in control.
How to Use This in Your Messaging
Lead with transformation, not features: 'Become the version of yourself that can handle anything' beats 'We offer nutrition protocols.'
Use language of progress: 'optimize,' 'upgrade,' 'level up,' 'unlock,' 'advance.'
Show the before/after journey — not just the result, but the growth arc.
Position Optimability as a partner in their ongoing growth, not a one-time fix.
Power Value #2
Belonging
of your audience
Definition
"They can describe quite clearly where they feel like they belong — specific membership in specific groups, and also just a general sense of belonging."
What This Means for Optimability
Your audience deeply wants to feel like they are part of a community. They want to belong to the Optimability tribe — a group of high-performing founders who take their health and performance seriously. This is not just about the service; it's about the identity that comes with it. Being an Optimability client should feel like being part of an exclusive, high-caliber group.
How to Use This in Your Messaging
Use 'we' and 'our community' language — make clients feel they are joining something, not just buying something.
Highlight the caliber of other clients: '$2B+ combined revenue,' '126 founders optimized.'
Create belonging through shared identity: 'For founders who refuse to let their health be the bottleneck.'
Leverage peer testimonials from recognizable founders — social proof is also belonging proof.
Power Value #3
Family
of your audience
Definition
"Some think about this in terms of their biological family, others think about it in terms of their chosen family."
What This Means for Optimability
Family is a core motivator. Health and wellness is not just about the individual — it's about being there for the people who matter most. Messaging that connects health optimization to being a better parent, partner, or provider will resonate deeply. For many of your clients, the real reason they want to optimize their health is so they can show up fully for their family.
How to Use This in Your Messaging
Connect health optimization to family presence: 'Be there for the moments that matter.'
Frame energy and vitality as a gift to the people who depend on you.
Use language that honors both biological and chosen family — not everyone has kids.
Show that optimizing your health is an act of love, not just ambition.
The Bottom Line
Three Values. One Clear Direction.
When 83–85% of your audience shares the same core values, you have a rare gift: a clear, data-backed foundation for every message you send. Personal Growth, Belonging, and Family are not just values — they are the emotional architecture of your audience's decision-making. Build every campaign, every testimonial, every sales conversation around these three, and you will speak directly to what matters most.